Japan Blog Study Tour

Ambient systems and voices

IMG_3383 Today we went to Ginza to test a new system. Ginza is a region in Tokyo with all kinds of fancy stores (read: expensive) with all the big names next to each other, from Chanel to Louis Vuiton. We started out in the underground passage next to the A3 exit where the experiment would begin. Everyone got a PDA with some ridiculous name and a wristband with an RFID reader inside of it. Next, you put on the headphones and the system would guide you to the surface. It immediately went wrong: we walk a lot faster than Japanese people so we ended up in situations like: "Pass left of the termi…" – "Go straight by…" – "Walk up the stairs on the…" – "Turn around and go back to the crossing with the red booth on your right, this time walk up the stairs on the left". Great…